Industries we work with


We have been Australia's leading entertainment specialist firm for two decades now. From music promoters to film producers to record labels to festivals to rockstars to YouTube entrepreneurs. Think entertainment, think Generate.


An interesting client group to work with, Generate has definitely found a cosy niche working with agencies of all stripes - social media, full service, design studios, digital, PR, social media, media sales and more. We handle the compliance and help you find your missing profit.


A particularly delicious niche to service, we love working with small hospitality businesses - cafes, restaurants, caters, bars - to help them stay compliant, get into the cloud and keep the tax office at bay.


Whilst we do have our areas of specialty, we also work with a range of other businesses including jewellery designers, mechanical engineers and startups among a host of others. What do they have in common? They don't want a typical accountant.

Some lovely clients

And a few case studies

Select Music

Taking the stress out of accounting for Australia's leading independent music agent.

Select Music has been working with Generate to bring stability to its company structure, and consistency to its finances.

Stephen Wade (owner/CEO) first met Ben at Generate, through MusicNSW. “I always found Ben really crystal clear and easy to understand when he was explaining finances for that organisation – I thought, ‘This is the kind of person I want doing my accounting’,” he says.

Stephen now catches up with Ben whenever he needs financial advice: “I’ll call and say, ‘I want to look at our financial strategies and tax options. Would a certain tack be beneficial?”

He prefers working with accountants who understand that creative businesses are a little different to more traditional business practice.

“I think accountants need to understand the type of person you are. Creative people work a little outside the square, and Generate is really understanding of this.”

Select Music is one of several businesses that Stephen owns.

“Having multiple businesses can be a bit convoluted. Ben has helped to simplify things. Previously, I had accountants whose attention to detail didn’t grow with my business. Subsequently I got some really confusing advice at times, and ideas that weren’t explained,” he says.

“In a growing business, your accountant is the person you go to for the most important advice in your life. Ben brought stability to our company structure by providing good, concise advice. Generate has also brought clarity to our paperwork, which takes the stress out of accounting.”
Studio Mondo

Studio Mondo is a visual content studio with a dizzying production schedule. It manages six photography shoots on average per day, and shoots over 270 days of the year for its largest client alone.

Established by photographer Grant Matthews in 2001, over the years Studio Mondo has grown to employ 20 full-time staff plus a network of up to 150 photographers, videographers, stylists and copywriters, with five studios across Sydney.

Alice Cook, General Manager and Senior Producer, joined the business in 2002. Within a year or two of being put in charge of finances, she realised she wanted to work with an accountant who understood the creative nature of Studio Mondo’s business, staff and clients.

Her research led her to Jacqui Crouch – Founder and Director of Generate – and they’ve been collaborating closely ever since.

Generate has an in-depth knowledge of creative businesses, which means they get the best results for Studio Mondo from a tax perspective, according to Alice.

“In the creative field, you deal with certain types of people and processes, so having someone who understands this – as opposed to just being focused on accounting procedures – is very helpful. Jacqui has always had a lot of knowledge around our clients, which lends itself to getting the best strategic advice possible,” she says.

“I couldn’t speak highly enough of Generate, and Jacqui in particular. We always have a laugh about it because I think a lot of people come away from their accountant feeling overwhelmed, or even a little depressed.

“But with Jacqui, I always come away feeling inspired and optimistic. I think it’s because she genuinely cares about the people in our business. I trust her implicitly as a sounding board,” says Alice.

“Generate is not your usual accounting practice – it provides a different level of service and care.