Case Study:
FutureDeluxe

Remi Abayomi, Managing Director of FutureDeluxe

Generate totally understand the creative industry, and the nuances of the world we operate in

We're continually impressed with the proactivity of the Generate team

FD_Master_logo.jpg

FutureDeluxe is an experimental creative studio. We combine design, technology and moving image to craft aspirational visual experiences for future facing brands. A diverse group of artists, directors, designers and creative technologists with experimentation and innovation at our core. From concept through to final delivery, we collaborate with brands to explore, imagine and define their future vision.

What do you love about your business?

I actually love everything about my job, but three things immediately spring to mind. The people-first culture we’ve built at FutureDeluxe means an environment where everyone is super supportive, caring and friendly. There’s no back-stabbing, no egos. We talk openly about things like work-life balance, stress and mental health. In my career I’ve never been in a more friendly and supportive environment.  The work that comes from our team of super talented artists every day is mindblowingly amazing. Our studio is at the top of its game and with every new brief the work - and team - gets stronger. I get to manage the global business (with studios in London, LA and Sydney and clients all over the world) from here in Sydney. What could be better?!

PXL_20210731_033531743.PORTRAIT.jpg

How long have you been working with Generate?

We started working together in early 2020, which was only a few months after we initially set up our Australian entity, so Generate has been there with us from pretty much the start of our time in Sydney.

And what services do they provide to your business?

The two main services Generate provide us right now are annual tax work and monthly bookkeeping.

What makes Generate different from typical accountants?

Firstly, Generate totally understand the creative industry, and the nuances of the world we operate in as a creative studio. This is obviously a great starting point for our partnership and so few accountants would have this specialism.

On a personality level, I’d say that everyone we’ve dealt with at Generate is a great fit for our culture. They are warm, friendly, approachable, responsive and open to problem solving. 

We’re continually impressed with the proactivity of the Generate team. When the government introduces a new tax incentive, or other initiative which might benefit us as a studio, Generate are straight on to it and will get in touch to give us the summarised (layman’s-terms) version of why it is worth us considering. We’re so consumed in our day-to-day as a business that we wouldn’t ever be aware of these new government initiatives so the fact that Generate are keeping their eyes peeled on our behalf is a huge benefit to us. This makes us think of Generate as a true partner and extension of our team.

Anything else to add?

Coming from the UK and setting up business here in Sydney, there is so much about Australian accountancy that we had no idea about (e.g. Superannuation isn’t a thing in the UK). We would undoubtedly have been in a lot of trouble with the ATO by now if it wasn’t for Generate! 

Optus_Yes_UL_05.jpeg

What does your business do?