Case Study:
Wooden Horse

Jude Troy and Richard Finlayson, co-founders of

Wooden Horse

Generate is an end-to-end outsourced finance solution for Wooden Horse.

We love that in Generate we have an outsourced partner who not only understands our business but is reliable, efficient and effective.

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We produce premium scripted television programs - drama, comedy, feature films - for Australian and international audiences.

What do you love about your business?

Our brand tagline is “telling stories we love”. That probably says it all but as people who love the medium of film and TV and sharing great stories, it’s a dream job. We also love working with brilliant writers and creators and helping them bring their stories to life. 

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How long have you been working with Generate?

Just over two years; we started working with Generate in mid-2019 as we were setting up Wooden Horse as a new business, with new investors and an ambitious business plan.

And what services do they provide to your business?

Generate is an end-to-end outsourced finance solution for Wooden Horse. They helped us set up our financial systems on Xero as well as manage our day-to-day bookkeeping requirements, monthly Board reporting, annual tax work.

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What makes Generate different from typical accountants?

Lauren, Trent and the team who work on our business are part of the team. They deeply understand the nature of our business and are equally at home working on the daily bookkeeping requirements as they are in providing management accounting and planning advice as we need it. 

Anything else to add?

As a start-up business, working in a complex industry, we needed to build robust accounting and reporting systems from day one. Working with Generate has given us affordable access to best practice financial systems from the outset and has set us up for success.

We love that in Generate we have an outsourced partner who not only understands our business but is reliable, efficient and effective. Most of all Lauren and her team have become trusted advisers, confidants and friends and and we look forward to growing our business with them.

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What does your business do?