Case Study:
Marlin
Communications
Karl Tischler, Managing Director
Generate have provided us with the kind of service, support and advice that has been irreplaceable.
Ben’s advice has consistently been based on simplicities and undeniable truths; first principles thinking without complicating things.
Marlin Communications is an advertising agency for charities, causes and for-purpose organisations. Our current size is a team of thirty-five in Australia, and a team of nine overseas, and I think we are one of the largest agencies operating in Australia that works in our sector.
What do you love about your business?
We are very proud of the niche we serve which requires specialty knowledge, empathy and a thorough understanding of how to develop and implement the range of strategies, creative and digital solutions for use.
How long have you been working with Generate?
Since early 2018.
And what services do they provide to your business?
Generate provides Marlin with a range of services including monthly bookkeeping support, annual tax work, and monthly consulting services including advice on strategic and financial matters.
What do you have to say about Generate?
I have always been suspicious of case studies and testimonials; which is ironic given that over 95% of all our business comes from word-of-mouth, case studies and referrals.
At the heart of any good testimonial is one thing; can I believe this and do I trust it?
The simple story is this; Generate have provided us with the kind of service, support and advice that has been irreplaceable. We simply would not be where we are today without Ben and Generate’s help—and my business partner and I greatly appreciate his support.
When you are flat out and busy working in the business, it can very often seem like time working on the business, working to plans and objectives is time that is well spent. Ben’s advice convinces me that it is, and his monthly ‘check-ins’ have been an essential guide.
Ben and his team have taken the time to understand what we do and who we serve. Ben’s advice has consistently been based on simplicities and undeniable truths; first principles thinking without complicating things. At times, this has been confronting and unpalatable—but it’s always been sincere and reliable advice that I can trust and work with.
During prosperous and challenging times, Ben and his team have provided a very high level of support that suited the time we were in and the challenge we faced. It has given me the confidence, tools and control I’ve needed to get a better grasp of our business and of running an agency—especially within our niche. His focus has not just been on ‘profit & loss’; but has been broader and inclusive of HR and the impact on a team’s culture.
I wholeheartedly and enthusiastically recommend Ben and the whole team at Generate.
If you’d like to chat, please don’t hesitate to call me.