Senior Client Manager

After dabbling in the creative industry herself as a make up artist, Kitty decided that her skill set was more suited in helping creatives handle their financial affairs. Kitty joined the Generate team after graduating in August 2012 and loves every aspect of her work. When she is not at work, Kitty can be found obsessing over baseball statistics and playing the guitar (quite badly!).
BAcctg, BCI

Jacqui Crouch

Founder & Director

Jacqui has been fully absorbed in working and laughing with creative individuals and their businesses for more than 25 years. Making business matters simple and enjoyable and providing support, confidence and direction for her clients & staff is what drives her professionally. When not at work its all about being with family and friends doing whatever makes the day worthwhile.
B.Ec., CA

Ben Fletcher

Managing Director

Ben has been working with small to medium businesses for over 10 years now and from the pub to the boardroom, he can be found working with creative and innovative business owners, helping them achieve their goals and enjoy success. In his spare time Ben can be found at his local pontificating on a variety of subjects with great enthusiasm and varying degrees of knowledgeability.
BComm, MTax, CA, ATI, JP


Internal Accountant

Lauren Hillier


Lauren is a chartered accountant with a creative arts degree. What? Working in the arts made it clear that accounting was the career path where she could best help creatives to make a living from doing what they love. Lauren loves sewing, playing in the kitchen, her Bianchi road bike and passport holidays.
BA(CreativeArts), CA, JP



What do you get when you mix IT and bookkeeping? This guy.

After 15 years in the land of troubleshooting IT issues, Trent threw in the towel as ‘the IT guy’ to be a stay at home Dad and during nap times retrained as a bookkeeper. Some would say it was a result of being married to a chartered accountant, others would say that both professions require an analytical and logical mind so the change was obvious.


Practice Manager

Zoie joined the team in January 2016 and provides administrative support to the management team. Zoie brings a wealth of knowledge to the company having experience within the field and as a legal secretary in various law firms for 5+ years.


Client Manager

After graduating in 2014, Gabe immediately joined the Generate team where he is able to develop his knowledge and passion for accounting and local Australian music. When he isn't crunching numbers, Gabe can be found in the kitchen cooking up a storm (and hopefully not burning down the house)!


Senior Client Manager

Chris is able to combine his interest in the creative industries while developing knowledge in the accounting field as well as providing excellent service to clients. Outside of work, Chris enjoys playing tennis, watching films and travelling.
BBus, CA


Business Adviser

Wendy is a graphic designer, a business owner and now a business advisor. During her 13 years of running her own business and helping to run her partner’s business; she has picked up a trick or 5. Her ability to know what it’s like on the inside while being on the outside creates her unique perspective (and empathy!) when helping her clients achieve their goals. When she isn’t juggling 2 jobs, 2 kids and a guinea pig, she entertains herself with ridiculous challenging sewing and more manageable craft projects.



Mandy worked in London in HR for 'too long'. On returning to her beloved Sydney, she developed a love of the spreadsheet while managing the family budget and decided to re-train. A miss spent youth playing in bands and an early career managing record stores (remember them?) means that she feels right at home dealing with the amazing and diverse clients here at generate



Sasha has joined our taxation team with two Masters degrees and a strong desire to work with creatives and help them with their finances. With some valuable bookkeeping experience behind her she joined Generate in early 2017.
Born in Russia, she lived in France for a year but has now happily settled in by the ocean. So if she's not in the office, she might be in the water trying to improve her surfing skills – rather unsuccessfully she tells us!
BMgt, MFin, MAccg




Director - Advisory & Consulting

David loves helping creative businesses grow and has spent over a decade consulting to, and working in, creative industries. Problem solver, strategic thinker, sounding board and continually perplexed father of two.
BA, MMgt


Senior Client Manager

Joining the Generate team has allowed Tim to combine his accounting skills with his passion for music. While the rock-star dream will always be alive, he is more qualified helping his clients with their accounting needs and leaving them to make the music. His past experience working with medical industry clients, as well as various SME’s and high-wealth individuals has given him a broad knowledge base to assist his clients. Outside of work Tim’s time is split between playing/watching football and attending live shows.
BComm, CA, JP


Senior Client Manager

Although working with wide variety of clients for the past few years, Vanessa has always been more interested in the creative minds behind the entertainment industry. Generate has provided the best opportunity for Vanessa, where her flare in fashion and film can truly flourish. Outside work, you can usually find Vanessa hassling travel agents for when she picks her next “big” overseas adventure
BEcon, CA


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