KITTY CHEN

Senior Client Manager

After dabbling in the creative industry herself as a make up artist, Kitty decided that her skill set was more suited in helping creatives handle their financial affairs. Kitty joined the Generate team after graduating in August 2012 and loves every aspect of her work. When she is not at work, Kitty can be found obsessing over baseball statistics and playing the guitar (quite badly!).
BAcctg, BCI

MATT COSTELLO

Accountant

After working in the cinema game for over a decade, Matt has now set his eyes on helping creatives manage the financial side of their businesses. When Matt isn't at work, you can find him in the water surfing, on the footy field or relaxing on the beach.

Jacqui Crouch

Founder & Director

Jacqui has been fully absorbed in working and laughing with creative individuals and their businesses for more than 25 years. Making business matters simple and enjoyable and providing support, confidence and direction for her clients & staff is what drives her professionally. When not at work its all about being with family and friends doing whatever makes the day worthwhile.
B.Ec., CA

Ben Fletcher

Managing Director

Ben has been working with small to medium businesses for over 10 years now and from the pub to the boardroom, he can be found working with creative and innovative business owners, helping them achieve their goals and enjoy success. In his spare time Ben can be found at his local pontificating on a variety of subjects with great enthusiasm and varying degrees of knowledgeability.
BComm, MTax, CA, ATI, JP

Lauren Hillier

Director

Lauren is a chartered accountant with a creative arts degree. What? Working in the arts made it clear that accounting was the career path where she could best help creatives to make a living from doing what they love. Lauren loves sewing, playing in the kitchen, her Bianchi road bike and passport holidays.
BA(CreativeArts), CA, JP

TRENT HILLIER

Bookkeeping

What do you get when you mix IT and bookkeeping? This guy.

After 15 years in the land of troubleshooting IT issues, Trent threw in the towel as ‘the IT guy’ to be a stay at home Dad and during nap times retrained as a bookkeeper. Some would say it was a result of being married to a chartered accountant, others would say that both professions require an analytical and logical mind so the change was obvious.

ZOIE HOLLOWAY

Practice Manager

GABRIELE IACONO

Client Manager

After graduating in 2014, Gabe immediately joined the Generate team where he is able to develop his knowledge and passion for accounting and local Australian music. When he isn't crunching numbers, Gabe can be found in the kitchen cooking up a storm (and hopefully not burning down the house)!
BComm

CHRIS LEONG

Senior Client Manager

Chris is able to combine his interest in the creative industries while developing knowledge in the accounting field as well as providing excellent service to clients. Outside of work, Chris enjoys playing tennis, watching films and travelling.
BBus, CA

MANDY MYERS

Bookkeeping

Mandy worked in London in HR for 'too long'. On returning to her beloved Sydney, she developed a love of the spreadsheet while managing the family budget and decided to re-train. A miss spent youth playing in bands and an early career managing record stores (remember them?) means that she feels right at home dealing with the amazing and diverse clients here at generate

MIA NGUYEN

Accountant

After finishing her Master's Degree in Accounting, Mia chose Generate to start off her career as an accountant. A dog lover, Mia can be found squealing at puppy photos during her free time. She finds joy in working with and helping clients, especially in the creative industry, but loves it even more when her last name is spelt correctly.
BMgmt, MAcctg

SASHA PONOMAVERA

Accountant

Sasha has joined our taxation team with two Masters degrees and a strong desire to work with creatives and help them with their finances. With some valuable bookkeeping experience behind her she joined Generate in early 2017.
Born in Russia, she lived in France for a year but has now happily settled in by the ocean. So if she's not in the office, she might be in the water trying to improve her surfing skills – rather unsuccessfully she tells us!
BMgt, MFin, MAccg

TASH ROCHFORT

Bookkeeping

After a year working closely with creative industry clients at Generate, Tash has realised her love for numbers and decided to challenge herself with bookkeeping. With the passion to help people around her, Tash always makes sure that your financial books are well prepared and up to date. Outside of work, Tash enjoys her time flipping around at the gym with her cheerleading team.

TIM STURDAY

Senior Client Manager

Joining the Generate team has allowed Tim to combine his accounting skills with his passion for music. While the rock-star dream will always be alive, he is more qualified helping his clients with their accounting needs and leaving them to make the music. His past experience working with medical industry clients, as well as various SME’s and high-wealth individuals has given him a broad knowledge base to assist his clients. Outside of work Tim’s time is split between playing/watching football and attending live shows.
BComm, CA, JP

PHOEBE TILSE

Reception

BComm, CA, JP

STEPHANIE TIRTASARIDEWI

Client Manager

Commencing her accountancy career in 2012, where Stephanie gained valuable taxation and business advisory experience in wide range of industries.
Her ethos is always to conduct herself in what is true and proper in all aspects of life. Her boldness and approach to matters involving life and work inspired many others around her to conduct themselves in similar ways.
During her spare time she loves strumming her guitar and singing or playing the piano. Her outdoor activities include photography and sightseeing.
B.Eco (Hons)

VANESSA WEST

Senior Client Manager

Although working with wide variety of clients for the past few years, Vanessa has always been more interested in the creative minds behind the entertainment industry. Generate has provided the best opportunity for Vanessa, where her flare in fashion and film can truly flourish. Outside work, you can usually find Vanessa hassling travel agents for when she picks her next “big” overseas adventure
BEcon, CA

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