About Us

OUR MISSION

We provide direction, support, and confidence to creative and innovative businesses.

OUR STORY

Jacqui Crouch came out of Deloitte with entertainment industry experience and decided that there was a better way to deliver tax and accounting services to those in this very special industry.

With that in mind, Jacqui founded Moneypenny Business & Taxation Services Pty Ltd in 2001 and set up office in Sydney’s Fox Studios in historic building 19.

By this time it had also become clear that more than just entertainment industry businesses were attracted to the way the firm approached tax and accounting work as the firm now worked with all kinds of creative and innovative businesses.

Jacqui hired Ben Fletcher as a senior tax accountant back in 2008 and slowly over the years he proved his worth. In 2013 Ben was made an equity partner.

In 2015 we decided to change our name to Generate, in order to reflect the huge variety of creative and innovative businesses we’re lucky enough to work with from Sydney, Australia, and around the world, and the wide range of projects we work on together.

We love working with business owners to ensure they are not only tax compliant, but to help them to achieve their business and personal potential, achieve their goals, and enjoy their success.

Now it’s 2017 and we’re a 21-strong team and growing happily and steadily, excited about what the future will bring for us and for our clients.

GET TO KNOW OUR TEAM

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