Not your typical accounting firm

Creative and innovative industry specialists

Creative. Innovative. Business. Solutions.

We'll work together to achieve your goals

Advice to grow your business

From experts in the creative and innovative industries

We provide direction, support, and confidence to creative and innovative business owners, enabling you to get on with what you do best. We succeed when you succeed.

Tax & Accounting

We are a full service Chartered accounting firm with the knowledge and experience to provide the right advice for your business. Our simple approach to tax compliance allows creative and innovative businesses to thrive.

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Our knowledge and advice can help your business start moving where you want it to go via a range of services that we tailor to suit your individual needs. No matter what the problem is, we are here to help.

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Meet to discuss your business and your needs.



We manage the process of switching accountants. It’s really easy.



Tailor a bespoke solution to meet the unique needs of you and your business.



Collaborate to achieve your goals and drive business success.


"Generate. A jolly crew of creative thinking accountants who join the dots and make the sums work in a way that dynamically opens up opportunities and sustainable growth. They are a remarkable business partner and a tonic in a services sector categorised by grey suits, slide rules and body odour."

− Mark Alexander, CEO Bamboo Marketing

"Jacqui has been my business adviser for the past 17 years, she is more than an accountant and more than an adviser. She cares about my business and my family like her own. Her knowledge, wisdom and tenacity is part of my success."

− Michael Chugg AM, Chugg Entertainment

"I have found Ben and his team at Generate to be the ultimate professionals, who have offered support and a refreshing approach to our accounting needs whilst also presenting down to earth financial advice which has been extremely beneficial in our companies success."

− Stephen Wade, Managing Director Select Music Agency & Touring

"Working with David Sharpe gave us an opportunity to see our company with fresh eyes and to really understand what we needed to grow. David's understanding of creative industries meant that his support and recommendations were right on target for what we needed. David assisted us in formulating a five year strategic plan for the business - and with his guidance, we hit our targets in three."

− Alice Cook, Mondo Digital

"From the very start of our business, Generate have supported us through all of our accounting and bookkeeping needs. Their approach to solving all challenges is always encouraging, creative and strategic. Jacqui Crouch and Lauren Hillier have always presented us with sound recommendations that have contributed to our growing success."

− Kathryn Fleming, Director, The Fleming Agency Pty Ltd

"Jacqui is more than an accountant – she is a business solutions expert. There is no problem too big or too small that she cannot find a great solution for, and her network and knowledge allows her to create, design and implement great solutions for our business. She is an integral part of the team and our success."

− Matthew Lazarus-Hall, CEO, Chugg Entertainment


Jacqui has been fully absorbed in working and laughing with creative individuals and their businesses for more than 25 years. Making business matters simple and enjoyable and providing support, confidence and direction for her clients & staff is what drives her professionally. When not at work its all about being with family and friends doing whatever makes the day worthwhile.

B.Ec., CA

Jacqui Crouch

Managing Director

Ben has been working with small to medium businesses for over 10 years now and from pub to the boardroom, he can be found working with creative and innovative business owners, helping them achieve their goals and enjoy success.

BComm, CA, ATI, JP

Ben Fletcher


Lauren is a chartered accountant with a creative arts degree. What? Working in the arts made it clear that accounting was the career path where she could best help creatives to make a living from doing what they love.

BA(CreativeArts), CA, JP

Lauren Hillier

Client Director

David loves helping creative businesses grow and has spent over a decade consulting to, and working in, creative industries. Problem solver, strategic thinker, sounding board and continually perplexed father of two.

BA, MMgt

David Sharpe

Senior Business Advisor


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