Not your typical accountants.

The specialists in creative and innovative business. Whether you need tax advice or strategic planning, we’re here to help. We have your back.

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We provide direction, support, and confidence to creative and innovative business owners, enabling you to get on with what you do best. We succeed when you succeed.

Tax & Accounting

We are a full service Chartered accounting firm with the knowledge and experience to provide the right advice for your business. Our simple approach to tax compliance allows creative and innovative businesses to thrive.

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Our knowledge and advice can help your business start moving where you want it to go via a range of services that we tailor to suit your individual needs. No matter what the problem is, we are here to help.

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We help government agencies and large companies interact with and understand the creative industries. We undertake strategic reviews, financial analysis, training sessions and provide bespoke advice for government and corporate organisations.

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Meet to discuss your business and your needs.



We manage the process of switching accountants. It’s really easy.



Tailor a bespoke solution to meet the unique needs of you and your business.



Collaborate to achieve your goals and drive business success.


"Generate. A jolly crew of creative thinking accountants who join the dots and make the sums work in a way that dynamically opens up opportunities and sustainable growth. They are a remarkable business partner and a tonic in a services sector categorised by grey suits, slide rules and body odour."

− Mark Alexander, CEO Bamboo Marketing

"Jacqui has been my business adviser for the past 17 years, she is more than an accountant and more than an adviser. She cares about my business and my family like her own. Her knowledge, wisdom and tenacity is part of my success."

− Michael Chugg AM, Chugg Entertainment

"I have found Ben and his team at Generate to be the ultimate professionals, who have offered support and a refreshing approach to our accounting needs whilst also presenting down to earth financial advice which has been extremely beneficial in our companies success."

− Stephen Wade, Managing Director Select Music Agency & Touring

"Working with David Sharpe gave us an opportunity to see our company with fresh eyes and to really understand what we needed to grow. David's understanding of creative industries meant that his support and recommendations were right on target for what we needed. David assisted us in formulating a five year strategic plan for the business - and with his guidance, we hit our targets in three."

− Alice Cook, Mondo Digital

"From the very start of our business, Generate have supported us through all of our accounting and bookkeeping needs. Their approach to solving all challenges is always encouraging, creative and strategic. Jacqui Crouch and Lauren Hillier have always presented us with sound recommendations that have contributed to our growing success."

− Kathryn Fleming, Director, The Fleming Agency Pty Ltd

"Jacqui is more than an accountant – she is a business solutions expert. There is no problem too big or too small that she cannot find a great solution for, and her network and knowledge allows her to create, design and implement great solutions for our business. She is an integral part of the team and our success."

− Matthew Lazarus-Hall, CEO, Chugg Entertainment


Jacqui has been fully absorbed in working and laughing with creative individuals and their businesses for more than 25 years. Making business matters simple and enjoyable and providing support, confidence and direction for her clients & staff is what drives her professionally. When not at work its all about being with family and friends doing whatever makes the day worthwhile.

B.Ec., CA

Jacqui Crouch

Founder & Director

Ben has been working with small to medium businesses for over 10 years now and from pub to the boardroom, he can be found working with creative and innovative business owners, helping them achieve their goals and enjoy success.

BComm, MTax, CA, ATI, JP

Ben Fletcher

Managing Director

Headed up by Jacqui Crouch and Ben Fletcher, Generate is a collaborative firm and we want to make you feel excited and invigorated about the future. We believe in doing a high-quality professional job by asking the right questions and getting to really know you, your goals and your business needs. We genuinely enjoy the work we do and we care about our clients.


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